Creating AI solutionsthat drive measurableROI & end AI CHAOS*
AWSM LABS is an industry-focused applied AI lab. We define, design + engineer turnkey solutions for effective, ROI-centered AI activation — from assessment to product to intelligence.
*CHAOS = Confusion, Hesitation, Anxiety, Overwhelm & Skepticism
About AWSM LABS
We engineer AI activationthat delivers measurablebusiness outcomes —not science projects.
AWSM LABS is an industry-focused applied AI lab. We do 3 things: 1: Define & design AI solutions that solve real problems for business, 2: We help implement those solutions and/or 3: We then help track AI solutions for ROI whether delivered by us or someone else.
Different from a consultancy, agency or technology provider—we research, experiment, fail and iterate — building through exploration (aka a design process) to realize value for organizations and the humans who occupy them.
The AI Imperative
Projected AI economic impact by 2030
McKinsey Global Institute
Of organizations increasing AI investment
IBM Institute for Business Value
Of enterprises report AI as a business advantage
Salesforce State of AI Report
What We Make
Solutions
SMRTN, CRFT, and KNTRL aren't standalone tools — together they're the AWSM AI Suite, one connected path from AI opportunity to measured ROI. SMRTN finds and evaluates the AI worth buying. CRFT designs and builds the AI-native systems worth owning. KNTRL governs what it costs and whether it's working. Find, build, govern.
The AWSM AI Suite — Find · Build · Govern
SMRTN (“smarten”) is AI sourcing and enablement: it tracks the AI each team cares about, matches it with pre-vetted startups, brings the best fits to small, curated SMRTN MRNGS, and helps put the chosen solution to work. Free for members.
CRFT (“craft”) designs and builds the operating layer behind AI-native companies — workflows that are machine-readable, policy-bound, tool-connected and improve with use. A 48-hour Scan finds where it pays, a fixed-price build ships it in weeks, and you own it outright.
KNTRL (“control”) tracks AI token and license spend across every provider, surfaces who's using what, and tells you exactly what to fix — one normalized view, live in under 24 hours.
SMRTN (“smarten”) is AI sourcing and enablement: it tracks the AI each team cares about, matches it with pre-vetted startups, brings the best fits to small, curated SMRTN MRNGS, and helps put the chosen solution to work. Free for members.
CRFT (“craft”) designs and builds the operating layer behind AI-native companies — workflows that are machine-readable, policy-bound, tool-connected and improve with use. A 48-hour Scan finds where it pays, a fixed-price build ships it in weeks, and you own it outright.
KNTRL (“control”) tracks AI token and license spend across every provider, surfaces who's using what, and tells you exactly what to fix — one normalized view, live in under 24 hours.
Capabilities
Applied AI,Activated
Industries
Ways We Apply AI toRealize Industry Potential
Purpose-built AI solutions for industries reshaping tomorrow, today.
AWSM RSRCH
Research Agenda
AWSM RSRCH™ (“research”) studies what actually works in deployed AI. Four pillars, each grounded in proprietary data from real engagements.
AWSM DSPTCH
Perspectives on AI activation
AWSM DSPTCH™ (“dispatch”) — thinking, research and lessons learned from the frontier of applied AI.
Resources
Tools, templates & frameworksComing Soon
Practical resources to accelerate your AI journey.
AI Readiness Assessment Template
A structured framework to evaluate your organization's AI maturity across data, talent, infrastructure and culture.
Coming SoonROI Calculator for AI Initiatives
Model projected returns, payback periods and risk-adjusted outcomes for your AI investments.
Coming SoonAI Product Launch Playbook
Step-by-step guide to shipping AI-powered products — from stakeholder alignment to production deployment.
Coming SoonAI Governance & Ethics Checklist
Ensure responsible AI deployment with our comprehensive governance framework and review process.
Coming Soon
An AWSM LABS Experience
One consequential question,explored for ninety minutes.
A small table of senior leaders and cross-domain thinkers who rarely sit together. Not a panel of speeches, not a networking breakfast with a topic attached — a room built to think together, unrecorded and off the record.
AI MRNGS is one of several AWSM experiences — see all eventsThe question
Consequential, bounded, contested, interdisciplinary, current — and human enough to hold over breakfast. No topic list: one sharp question the room can genuinely penetrate in an hour.
Ninety minutes
Arrival and framing, a moderated exchange among the anchors, then the table joins. The moderator pushes for contradictions and changed minds — not consensus.
After the table
The conversation stays unrecorded. What is shared afterward is what changed in the room — never who said it.
The kind of question
“Should executives be personally accountable for decisions an AI agent makes?”
Request an inviteContact
Let's buildsomethingremarkable
Whether you're exploring AI for the first time or scaling existing initiatives, we'd love to hear about your ambitions.