The Research Agenda

Full agenda forthcoming. AWSM RSRCH™ (“research”) — AWSM LABS’ research-publication channel — organizes the lab’s original research into four pillars, each grounded in proprietary data from real engagements, not surveys or vendor claims.

1. Pillar 01 — AI Value Attribution: How organizations attribute business value to AI investments — through the Four-Lens ROI framework — in ways that hold up to boards, PE sponsors, and CFOs.
2. Pillar 02 — Workflow Architecture: How work gets restructured when AI enters — which steps automate, which become human-AI loops, which collapse — across augmentation, recomposition, and replacement patterns.
3. Pillar 03 — AI Tool Efficacy: Which AI tools produce measurable outcomes against which workflows — scored on the workflow-tool pair, not product rankings, across five dimensions: outcome efficacy, adoption velocity, integration fit, total cost of ownership, and deployment risk.
4. Pillar 04 — AI Adoption & Governance (Flagship): What organizational and behavioral conditions determine whether deployed AI actually gets used, trusted, and scaled — the most underserved territory in the market, fed directly by KNTRL telemetry.