Reimagining patient outcomes through applied AI
From clinical care to corporate wellness, outcomes hinge on personalization at scale. We build AI that turns wearable, clinical, and behavioral data into owned systems — matching patients to the right care, tailoring programs in real time, and proving the ROI to the people who fund them.
Why AI mattersin Health & Wellness.
In health and wellness, outcomes are personal and trust is everything. AI matters when it personalizes care at scale and frees clinicians to focus on what only humans can do.
Our point of view is ROI-based and values-focused: every initiative is tied to measurable impact and designed around human needs first. We amplify your care teams rather than replace them, build for the workflows people actually use, and govern every model for safety and transparency.
- 01Outcomes are personalPersonalization at scale is the whole game.
- 02Clinicians are scarceAI gives time back to the people who heal.
- 03The data is fragmentedWearables, EHR, and claims rarely talk — until now.
- 04Trust is non-negotiableSafety, privacy, and governance come first.
How we workin Health & Wellness.
One method, tuned to your context: we design the whole system — people and AI — rank every move by ROI across four lenses, and build in iterative cycles that compound value.
Design the whole system
We map the full care journey — clinicians, patients, and the moments between — designing where AI assists and where human judgment stays in control, with the change management to make care teams actually adopt it.
Quantify the value
We score every opportunity across four lenses — patient outcomes, cost-to-serve, clinician time, and risk — so we build what moves measurable impact, not demos.
Tailor to your context
We build around your stack — EHR, scheduling, wearables, and claims — and your compliance posture (HIPAA, SOC 2), so the system fits your workflows and controls.
Iterate and compound
We ship a first workflow in weeks, measure outcomes against baseline, and refine each cycle — compounding adherence, access, and ROI over time.
The AI opportunityin Health & Wellness.
fewer no-shows with predictive outreach
to a prioritized AI activation roadmap
target ROI within 90 days
Photo: Pexels
Purpose-built applicationsfor Health & Wellness.
Personalized Wellness Intelligence
An AI platform that synthesizes wearable data, clinical history, and lifestyle patterns to deliver hyper-personalized wellness plans — updated in real time as your body changes.
Built end-to-end with CRFT, from data pipeline to patient-facing app.
AI-Powered Practitioner Matching
What if patients were matched to the right specialist in seconds — not by zip code, but by treatment philosophy, outcomes data, and insurance compatibility, all scored by AI?
CRFT designs and ships the matching engine and patient experience.
Wellness Program ROI Tracker
Picture knowing exactly which corporate wellness initiatives reduce claims costs, improve retention, and drive engagement — with real-time dashboards your CFO actually trusts.
KNTRL delivers the intelligence layer connecting wellness spend to business outcomes.
AI Readiness for Health Systems
A 4-week diagnostic that maps every AI opportunity across your health system — from scheduling optimization to clinical decision support — ranked by ROI and feasibility.
SPRK assesses readiness and delivers a prioritized activation roadmap.
Sourcing Feels Faster. Is It Actually Working?
Your team says AI is helping. Sourcing feels faster. The analysts are more efficient. But when your LP asks what it's actually producing, you don't have a number you trust. That gap — between AI activity and AI value — is where most PE firms are stuck right now. Operational ROI is the first place to close it: not by chasing more AI activity, but by mapping the workflow, setting a real baseline, and proving that time saved actually became value created.
Pablo Cruz Pou · August 17, 2026 · 17 min read
The Accountability Gap: What Private Equity Gets Wrong About Measuring AI
A four-lens framework for capturing the full spectrum of AI value — and risk — across every dimension that matters to PE sponsors, operators, and boards.
Pablo Cruz Pou & Fritz Desir · May 30, 2026 · 17 min read
The Agentic Enterprise: A Field Report
What we learned putting AI agents into real operations — where they earned their keep, and where they quietly fell over.
Fritz Desir · May 28, 2026 · 3 min readHealth & Wellness,answered.
Every build is designed around your existing compliance posture — HIPAA, SOC 2, and your internal controls. We define exactly where AI assists and where human clinical judgment stays in control, with auditability throughout.