OUR THINKING
Two channels, one lens on applied AI.
AWSM LABS publishes in two voices. AWSM DSPTCH™ (“dispatch”) is the voice channel — op-ed perspectives, frameworks, and field notes. AWSM RSRCH™ (“research”) is the evidence channel — original research grounded in proprietary data from deployed AI, with published methodology and sample disclosure. Below both sit the two things built out of them: assessments you can run on your own operation, and a glossary of the vocabulary they use.
The two channels
The voice channel
Perspectives, frameworks, and field notes on AI activation.
AWSM LABS’ takes on what we’re seeing in the field — op-ed style essays, the frameworks we use, and reports from inside real engagements.
Read AWSM DSPTCHAWSM RSRCHThe evidence channel
Original research on what actually works in deployed AI.
Structured findings grounded in proprietary data — telemetry, post-deployment outcomes, workflow analysis — organized around four research pillars, with published methodology.
Visit AWSM RSRCHBuilt from the thinking
Two ways to put it to work
Run a diagnostic
Short, self-guided assessments that score where you actually stand.
Each one turns a framework we have published into a reading on your own operation, scored against how the rest of the market is actually doing, with a tailored report you can forward. No call required, and nothing you answer is stored in the report itself.
3 assessments · about two minutes eachBrowse the assessmentsAI GLOSSARYLook something up
Consider this your AI Primer, sans the hype.
The vocabulary that decides AI budgets, defined in plain language and paired with what each term actually changes about how you buy, build, measure and govern. Every term has its own link, so you can send someone exactly one definition.
161 terms · each one linkableOpen the glossaryLatest fromAWSM DSPTCH
View all
The AI Multiple Nobody Can Justify
One advisory firm publishes AI deal multiples and does not say what it measured. Another writes that AI capability commands premium valuations and cites no transaction comparables. PwC states the standard: measurable income statement impact, before any premium. This article is about closing that distance.
Pablo Cruz Pou · October 9, 2026 · 20 min read
PM in AI: The Spec Is Dead. Long Live the Story.
What AI actually changes about product management — and the one job it can't touch.
Pablo Cruz Pou · September 29, 2026 · 6 min read
The AI-Native Gap: Why It Keeps Evading Fast-Growing Companies
Going AI-native isn't a technology problem. It's that you have to redesign the work while still doing the work — and for the fastest-growing companies, the work never stops long enough to be redesigned.
Fritz Desir · September 29, 2026 · 6 min read