DSPTCH
Perspectives on AI activation
AWSM DSPTCH™ (“dispatch”) is where we think out loud about closing the gap between AI ambition and execution. Every piece is grounded in the same approach we bring to client work — ROI first, design-led, and relentlessly iterative — so what you read here is strategy you can act on, not hype. Field notes, frameworks, and hard-won lessons from deploying AI that actually earns its keep.
PM in AI: The Spec Is Dead. Long Live the Story.
What AI actually changes about product management — and the one job it can't touch.
Pablo Cruz Pou · September 29, 2026 · 6 min read
The AI-Native Gap: Why It Keeps Evading Fast-Growing Companies
Going AI-native isn't a technology problem. It's that you have to redesign the work while still doing the work — and for the fastest-growing companies, the work never stops long enough to be redesigned.
Fritz Desir · September 29, 2026 · 6 min read
Buy, Build, or Activate: A Framework for Enterprise AI
Most AI decisions get framed as buy-vs-build. That's the wrong axis — and it's why so much AI spend underperforms.
Fritz Desir · May 26, 2026 · 3 min read
Why 80% of AI Projects Fail — And How to Be in the 20%
The gap between AI ambition and AI execution is where most organizations lose. Here's how to close it.
Fritz Desir · May 20, 2026 · 3 min readAWSM DSPTCH
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Perspectives on AI activation — ROI, frameworks, and lessons from the frontier — sent when we publish. No noise.