Solutions
The AWSM AI Suite — Find · Build · Govern
SMRTN, CRFT, and KNTRL aren't standalone tools — together they're the AWSM AI Suite, one connected path from AI opportunity to measured ROI. SMRTN finds and evaluates the AI worth buying. CRFT designs and builds the AI-native systems worth owning. KNTRL governs what it costs and whether it's working. Find, build, govern.
Three products.One path.
They aren’t standalone tools. Each one hands the next a running start — projected ROI up front, validated ROI once it’s live.
SMRTN (“smarten”) is AI sourcing and enablement: it searches the whole market for the AI each leader needs, member or not, explains every match, brings the best fits to small SMRTN GTHRNGS dinners, and helps put the chosen solution to work. Free for leaders.
What it solves
- The whole market, member or not, with every match explained
- Meet only the companies you choose, over dinner
- Deployment with ROI agreed up front
How it works
Matches You Can Read
The whole market, member or not, matched to the needs you set at intake, with why each one fits. Every startup that joins SMRTN is vetted.
You Choose Who You Meet
SMRTN GTHRNGS: evening dinners with the 5 or 6 companies matched to you and 8 to 15 peers.
Put It to Work
SMRTN DPLY deploys what you choose, with ROI agreed before work starts.
CRFT (“craft”) designs and builds the operating layer behind AI-native companies — workflows that are machine-readable, policy-bound, tool-connected and improve with use. A 48-hour Scan finds where it pays, a fixed-price build ships it in weeks, and you own it outright.
What it solves
- Evidence in 48 hours, before any scope exists
- Fixed-price production build in 4–10 weeks
- Owned outright — 3x ROI in 90 days or we keep working
How it works
Evidence Before Scope
A 48-hour Scan prices the build off what your workflow actually costs — not a brief.
Forward-Deployed Team
One named engineer, designer and operator embed with yours from scope to launch.
It Compounds
Every run writes to a shared intelligence layer, so system two starts ahead of system one.
KNTRL (“control”) tracks AI token and license spend across every provider, surfaces who's using what, and tells you exactly what to fix — one normalized view, live in under 24 hours.
What it solves
- All AI spend in one normalized view
- Catch unused licenses + redundant tools
- Live in under 24 hours, from $149/mo
How it works
Real-Time AI ROI Visibility
Live dashboards showing what your AI investments return.
Portfolio Optimization
Spot underperformers early, reallocate to what works.
Stakeholder Confidence
Board-ready reporting proving AI as a growth engine.
Not sure which oneyou need?
If the AI you need probably exists, start with SMRTN — it finds and vets it for you. If it’s worth owning outright, start with CRFT.